I’m Josefine and I’m so glad you’re here!
I help people, just like you, to identify their core values and rediscover joy, build their own successful and profitable coaching, or service based business and ultimately, lead a life without time constraints or compensations caps.
I help Coaches, Course Creators, and other Service Providers make more money by teaching highly effective business strategies merged with the necessary mindset work.
I have been where you are today and trust me when I tell you, I know exactly how you feel.
Maybe, like so many others, you sit with a constant feeling of unresolve, with the inability to settle because you know you are destined for more and you want to live life on your terms… but you just don’t seem to have found the secret ingredient yet.
The one that will finally make it happen.
You know you have the potential to do great things but the idea of stepping out of your comfort zone is paralysing and seems far too risky.
You have invested a lot in your business already, not to speak of all those years that you invested in your corporate career, and now you might feel as if maybe you should just give in, and go back to a “normal job” instead…
Chances are also that you might think that you have missed the train already.
That other successful entrepreneurs and CEO’s caught it on time, and it might anyways not work out for you because you don’t have a huge audience and you haven’t figured it all out yet.
I am here to tell you one thousand times over that this is not the case and I do so with confidence because I was once in your shoes.
I’m glad we crossed paths because it’s my mission to help you become that brave, empowered and successful entrepreneur we both know you were destined to be.
It’s never too late to create the life you want to live!
But let me introduce myself properly, and take you back to where my journey began.
For 20 years, my life was a blur of navy blue suits, high heels, and a two-hour daily commute that stole time from both my family and my work.
I was living inside the Golden Cage - a great salary, impressive bonuses, and global travel that made me feel important on the surface.
But beneath that facade, there was a constant, gnawing dread.
My stomach would ache every time I opened my laptop, and I’d walk through the office doors bracing for meetings where I was just a target to be yelled at.
It was a toxic culture where backstabbing was tolerated, and the final knife in my back from a colleague was the breaking point.
In that moment, I knew I was done.
My dream was simple: a freedom-based business.
I pictured myself working from a café in Italy, an espresso in hand, or spending quality time with my family in Sweden.
I wanted to choose my clients, my projects, and my hours.
But the reality of entrepreneurship was just a different kind of trap.
I escaped the corporate hamster wheel only to build a new one for myself, serving 52 one-on-one clients within a year.
On the outside, it looked like I was crushing it.
People would tell me, "Everything comes so easy for you."
But behind the screen, I was drowning.
I remember staring at a client on Zoom one day as my mind went completely blank.
I had no idea who they were or what we’d discussed.
In that moment, I knew I wasn't just trading time for money; I was failing the very people I was trying to help, and I began to resent them for it.
I was exhausted from constantly reinventing the wheel - new offer, new ideal client, new messaging - chasing a version of scale that was always out of reach.
The "aha!" moment came during a business event in California.
On the very last day, the penny finally dropped.
I realized I had been the bottleneck all along.
For three years, I’d been chasing complexity, telling myself my offers weren't good enough and starting over the moment I had happy clients.
The breakthrough was realizing that the answer wasn't another new idea; it was radical simplification. I decided to stop chasing and start listening - to offer the one thing my audience was asking for and go all in.
That’s how I discovered the Power of One:
One Problem,
One Client,
One Offer, and
One Marketing Strategy.
This framework became my lifeline.
Instead of juggling dozens of ideas, I focused on solving one high-value problem for one specific type of person with one streamlined offer.
The chaos disappeared, replaced by clarity and purpose.
My days were no longer a frantic blur of back-to-back calls with clients I could barely remember.
Today, I have the freedom I once only dreamed of.
I can work from a café in Italy or spend a month with my family in Sweden without my business falling apart.
The dread is gone, replaced by the fulfillment of doing meaningful work with clients I love.
And now, my mission is to help other entrepreneurs escape their own "hamster wheel" and build a business that gives them not just income, but true freedom, by embracing the power of radical simplification.
If my story of escaping the "hamster wheel" resonates with you, it's because you know there's a better way.
Stop trading time for money and start building a business that gives you freedom.
Join my next free masterclass where I'll teach you the exact framework that changed everything for me.
Looking forward to getting to know you!
